{"product_id":"initio-wild-rush-edp","title":"Initio Wild Rush EDP","description":"\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cspan class=\"\"\u003eExperience the electrifying surge of instant confidence with Initio Wild Rush, a science-backed, functional aromatic fougère fragrance designed to fire up the system and spark joy from the very first spray. Launched in 2026 as part of the Supercharged Collection, this unisex Eau de Parfum is more than just a scent—it is an olfactory ignition, crafted to unleash an immediate rush of energy and drive through Initio's proprietary JOYDROP complex, which activates the brain's reward pathways \u003c\/span\u003e\u003cspan class=\"\"\u003e.\u003c\/span\u003e\u003cspan class=\"_5f9bba8\" data-citation-group=\"1\"\u003e\u003ca href=\"https:\/\/lutecia.ge\/en\/shop\/wild-rush\/\" rel=\"noreferrer\" aria-label=\"6\" target=\"_blank\"\u003e\u003c\/a\u003e\u003ca href=\"https:\/\/initioparfums.com\/de\/products\/wild-rush\" rel=\"noreferrer\" aria-label=\"8\" target=\"_blank\"\u003e\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cspan class=\"\"\u003eThe fragrance opens with a luminous, electrifying burst of bergamot and lavender, sharpened by a vibrant pulse of red berries that immediately awakens the senses \u003c\/span\u003e\u003cspan class=\"\"\u003e. At its heart, a molten surge of caramel adds a warm, thrilling sweetness, balancing the fresh aromatic opening with an irresistible gourmand depth \u003c\/span\u003e\u003cspan class=\"\"\u003e. As the scent settles, a powerful and enduring base of vanilla, sandalwood, and patchouli anchors the composition, leaving a magnetic, confident trail that lingers beautifully on the skin \u003c\/span\u003e\u003cspan class=\"\"\u003e.\u003c\/span\u003e\u003cspan class=\"_5f9bba8\" data-citation-group=\"3\"\u003e\u003ca href=\"https:\/\/www.bloomingdales.com\/shop\/product\/initio-parfums-prives-wild-rush-eau-de-parfum-3.04-oz.?ID=6064334\" rel=\"noreferrer\" aria-label=\"1\" target=\"_blank\"\u003e\u003c\/a\u003e\u003ca href=\"https:\/\/en.bloomingdales.com.kw\/initio-wild-rush-eau-de-parfum--BEA219570850.html\" rel=\"noreferrer\" aria-label=\"3\" target=\"_blank\"\u003e\u003c\/a\u003e\u003ca href=\"https:\/\/www.holtrenfrew.com\/en\/Products\/Mens\/Grooming\/Fragrance\/Cologne-Aftershave\/INITIO-PARFUMS-PRIV%C3%89S-Wild-Rush-Eau-de-Parfum\/p\/20518124001\" rel=\"noreferrer\" aria-label=\"9\" target=\"_blank\"\u003e\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cspan class=\"\"\u003eWild Rush is more than just a fragrance; it is a functional statement of modern perfumery, where neuroscience meets scent to create a measurable expression of energy, confidence, and vibrant vitality \u003c\/span\u003e\u003cspan class=\"\"\u003e. This Eau de Parfum is the perfect choice for those who seek an invigorating, sophisticated, and unmistakably bold signature that moves with them, not just on them.\u003c\/span\u003e\u003cspan class=\"_5f9bba8\" data-citation-group=\"9\"\u003e\u003ca href=\"https:\/\/initioparfums.com\/de\/products\/wild-rush\" rel=\"noreferrer\" aria-label=\"8\" target=\"_blank\"\u003e\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cspan class=\"\"\u003eProduct Details\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cspan class=\"\"\u003ePRODUCT INFO\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"ds-scroll-area ds-scroll-area--show-on-focus-within ds-scroll-area--enabled _1210dd7 c03cafe9\"\u003e\n\u003ctable\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth\u003e\u003c\/th\u003e\n\u003cth\u003e\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eSKU\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"\"\u003eINITIO-WILD-RUSH\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eGRAND\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"\"\u003eInitio Parfums Privés\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eGRAND TYPE\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"\"\u003eNiche\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eCOLLECTION NAME\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"\"\u003eSupercharged Collection\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eGENDER\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"\"\u003eUnisex\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eADDITIONAL INFO\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003cspan class=\"\"\u003ePackaging may differ from the photo above. Launched in 2026. Made in France. Powered by the exclusive JOYDROP complex \u003c\/span\u003e\u003cspan class=\"\"\u003e.\u003c\/span\u003e\u003cspan class=\"_5f9bba8\" data-citation-group=\"10\"\u003e\u003ca href=\"https:\/\/lutecia.ge\/en\/shop\/wild-rush\/\" rel=\"noreferrer\" aria-label=\"6\" target=\"_blank\"\u003e\u003c\/a\u003e\u003ca href=\"https:\/\/initioparfums.com\/de\/products\/wild-rush\" rel=\"noreferrer\" aria-label=\"8\" target=\"_blank\"\u003e\u003c\/a\u003e\u003c\/span\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eSIZE\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"\"\u003e90 ml\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eTYPE\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"\"\u003eEau de Parfum\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eBASE\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"\"\u003eSpray\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cspan class=\"\"\u003eFRAGRANCE NOTES\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"ds-scroll-area ds-scroll-area--show-on-focus-within ds-scroll-area--enabled _1210dd7 c03cafe9\"\u003e\n\u003ctable\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth\u003e\u003c\/th\u003e\n\u003cth\u003e\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eSCENT\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"\"\u003eInitio Wild Rush\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eFRAGRANCE FAMILY\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"\"\u003eAromatic Fougère\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eLAUNCH YEAR\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003cspan class=\"\"\u003e2026 \u003c\/span\u003e\u003cspan class=\"_5f9bba8\" data-citation-group=\"12\"\u003e\u003ca href=\"https:\/\/aromo.ru\/news\/new\/initio-parfums-prives-predstavili-dva-aromata-v-ramkakh-novoy-linii-supercharged\/#1\" rel=\"noreferrer\" aria-label=\"7\" target=\"_blank\"\u003e\u003c\/a\u003e\u003ca href=\"https:\/\/nicheperfumery.co.za\/product\/initio-wild-rush\/\" rel=\"noreferrer\" aria-label=\"10\" target=\"_blank\"\u003e\u003c\/a\u003e\u003c\/span\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eTOP NOTES\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003cspan class=\"\"\u003eBergamot, Lavender \u003c\/span\u003e\u003cspan class=\"_5f9bba8\" data-citation-group=\"14\"\u003e\u003ca href=\"https:\/\/www.bloomingdales.com\/shop\/product\/initio-parfums-prives-wild-rush-eau-de-parfum-3.04-oz.?ID=6064334\" rel=\"noreferrer\" aria-label=\"1\" target=\"_blank\"\u003e\u003c\/a\u003e\u003ca href=\"https:\/\/us.initioparfums.com\/pages\/travel-sets\" rel=\"noreferrer\" aria-label=\"2\" target=\"_blank\"\u003e\u003c\/a\u003e\u003c\/span\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eHEART NOTES\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003cspan class=\"\"\u003eRed Berries, Caramel \u003c\/span\u003e\u003cspan class=\"_5f9bba8\" data-citation-group=\"16\"\u003e\u003ca href=\"https:\/\/www.bloomingdales.com\/shop\/product\/initio-parfums-prives-wild-rush-eau-de-parfum-3.04-oz.?ID=6064334\" rel=\"noreferrer\" aria-label=\"1\" target=\"_blank\"\u003e\u003c\/a\u003e\u003ca href=\"https:\/\/www.holtrenfrew.com\/en\/Products\/Mens\/Grooming\/Fragrance\/Cologne-Aftershave\/INITIO-PARFUMS-PRIV%C3%89S-Wild-Rush-Eau-de-Parfum\/p\/20518124001\" rel=\"noreferrer\" aria-label=\"9\" target=\"_blank\"\u003e\u003c\/a\u003e\u003c\/span\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eBASE NOTES\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003cspan class=\"\"\u003eVanilla, Sandalwood, Patchouli \u003c\/span\u003e\u003cspan class=\"_5f9bba8\" data-citation-group=\"18\"\u003e\u003ca href=\"https:\/\/www.bloomingdales.com\/shop\/product\/initio-parfums-prives-wild-rush-eau-de-parfum-3.04-oz.?ID=6064334\" rel=\"noreferrer\" aria-label=\"1\" target=\"_blank\"\u003e\u003c\/a\u003e\u003ca href=\"https:\/\/www.holtrenfrew.com\/en\/Products\/Mens\/Grooming\/Fragrance\/Cologne-Aftershave\/INITIO-PARFUMS-PRIV%C3%89S-Wild-Rush-Eau-de-Parfum\/p\/20518124001\" rel=\"noreferrer\" aria-label=\"9\" target=\"_blank\"\u003e\u003c\/a\u003e\u003c\/span\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cspan class=\"\"\u003eADDITIONAL INFO\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"ds-scroll-area ds-scroll-area--show-on-focus-within ds-scroll-area--enabled _1210dd7 c03cafe9\"\u003e\n\u003ctable\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth\u003e\u003c\/th\u003e\n\u003cth\u003e\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eDEPARTMENT\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"\"\u003eFragrance\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eCATEGORY\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"\"\u003eFragrance\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cspan class=\"\"\u003eGENERAL\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eITEM MESSAGE\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"\"\u003eThis item can be shipped within the contiguous United States and Canada.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eSIZE INFO\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"\"\u003e90 ml\u003c\/span\u003e\u003c\/p\u003e","brand":"Scentoria Royale","offers":[{"title":"90ML","offer_id":68093063397588,"sku":null,"price":279.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0829\/2135\/7524\/files\/WILDRUSH_packshotPNG.webp?v=1793058731","url":"https:\/\/scentoriaroyale.com\/products\/initio-wild-rush-edp","provider":"Scentoria Royale","version":"1.0","type":"link"}